Member Benefits 
          that help your business grow with new enhancements made each year.  

REBAC's National Marketing Campaign

2008 Marketing Plan (view entire REBAC 2008 Marketing Plan) Besides offering superior buyer representation education and training, the most important things REBAC provides you are marketing materials and a national campaign designed to raise public awareness of the ABR® designation and the importance of buyer representation—and generate leads for future buyer-clients.  Some of the highlights include, but are not limited to:

National Advertising Presence A new consumer ad campaign will debut this year, with placements in the At Home section of USA Today, which is published on Fridays and distributed all weekend long. So that members can piggyback their own customized marketing programs with this national campaign, dates of REBAC ad placements will be announced in TBR HotSheet and Todays Buyers Rep.    In addition to print advertising, REBAC will advertise the importance of using an ABR® to consumers via the Internet. Look for ABR® ads on USAToday.com, CNNMoney.com, Google.com and RISMedia.com starting this month! Personalized Marketing Tools REBACs national consumer advertising campaign promotes our collective identity, but to help you personalize that identity and extend recognition of the ABR® designations, REBAC introduced the Online Print Shop. With a click of a mouse, you can access and customize a complete collection of professionally-designed postcards, brochures and flyers, previously available only on the ABR® Marketing Tool Kit CD-ROM. To order, visit www.REBAC.net, login the Member Section with your REBAC ID, then click on the REBAC Print Shop icon. Radio ABR® Customized commercials promoting the ABR designation will run through syndicated programs to national radio audiences. All ads include an offer for a free Homebuyers Toolkit which is mailed with a referral list of designees and members in the listeners geographic area.

Together, these efforts generate between 50 and 70 calls per day from homebuyers looking for referrals.

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Member Marketing Tools
So members can coordinate their own personal marketing efforts with the national campaign, REBAC provides a variety of tools that they can personalize, including:
Promotional advertising slicks.  As a member benefit, REBAC has available our successful promotional advertising slicks - going back to 1997.  With many to choose from, you will be sure to find the ad slick that best suits your needs.    Personalize these camera-ready as slicks and they're ready to use. Sample advertising slick: Turn Real Estate into a Happy Home (511k)
Logos.  The ABR and ABRMsm logos are available for your print & electronic media.
Postcard promotions.  Increase buyer interest with customized direct mail postcards.  With a variety of postcards to choose from, these attractive postcards will help you to capture the attention of potential clients. You can target your audience with these personalized post cards.
The Homebuyers ToolkitThe Homebuyers Toolkit is packed with information to help your clients through the home buying experience.  This kit contains easy-to-follow instructions and worksheets on everything from assessing credit, determining wants and needs in a home, selecting a vendor, all the way to packing for the move.  Available in an  5 x 8" booklet, this is an excellent value-added tool when dealing with prospective buyers. Sample pages from the Home Buyer's Kit  (186K -  PDF format)

REBAC's marketing brochures Ideal for direct mail and as handouts at home buyer's seminars, home shows, and anywhere buyer-clients might be found, these personalized brochures are available exclusively to REBAC members.  Brochure files are contained on the new ABR Marketing Tool Kit CD-ROM provided to all designess.  Brochures can also be ordered, by designess, through the online REBAC Print Shop. Learn what the Print Shop can do for you!

www.REBAC.net, the first-choice online resource for buyer representation information & services.

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 Member Benefits 
            that keep you up-to-date and networked. 

National Network
Build RELATIONSHIPS through the REBAC network.   Perspective home buyers can find you in this searchable database.  Fellow members can find a relocation referral they know they can trust.
All members get a listing in REBACs online membership directory, accessible through www.REBAC.net (Find a Buyer's Rep button). With an optional listing upgrade, members can incorporate their own graphics & photography. Buyer representation events at the (Midyear and Annual) REALTORS® Conference & Expo give members lots networking and educational opportunities.
REBAC on the Road.  REBAC travels all around the country to various state association, franchise and education conventions.

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Professional Development

Build SKILLS with REBAC courses.

Members keep skills current through courses designed for relevant business applications and convenience.  REBAC offers flexible course delivery through traditional classrooms, online or via satellite.   ABR® and ABRMsm are the only designations of their types recognized by NAR.

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Publications

Build SUCCESS with REBAC publications.

Todays Buyer's Rep, REBACs award-winning, monthly newsletter keeps members informed about events, legislation, & education important to buyers representatives.  Sample Today's Buyer's Rep (886K). TBR HotSheet, a weekly e-newsletter with briefs & links to stories, bringing you the best of the web. At Issue, a semi-annual audio CD series that addresses fresh, relevant industry topics.  Great listening for between-appointment drives. The Real Estate Professional Magazine is delivered every other month, thanks to a complimentary subscription from REBAC.

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