Introduction
Just what is eBusiness and the structure that supports and feeds it? Who is the eConsumer and e-Buyer and how will he or she change the future of the real estate transaction? How do we find and acquire the Online Customer? What is the status of the Online Transaction and what does the future hold? How do we transition the Online and Off Line Customer into the For Life Model? What are the challenges and opportunities that lie ahead for the Real Estate Industry in this constantly evolving business environment that find the industry being thrust into that virtual digital world between computers called cyberspace?

For the forward thinking Real Estate Professional, the message is clear. The phenomenon of the electronic real estate market together with the new "e-homebuyer" is too significant to ignore.   This course will examine these issues in three sections.
 

Section I The eBuyer
1.1 The New Economy
Where Is It Today…Where Will It Be Tomorrow?

1.2 What is e-Business ?
New Business Is Still Sound Business, Quality Or Service
Shifting Power To The Consumer In A New Way Of Doing Business
A New Way Of Communicating And Managing Information
A Whole New Set Of Tools

1.3 A Changing Consumer Profile
Why Does He/She Buy Online? b. Continuing Need For "High Touch"

1.4 New e-Buyers
Overall Demographics
The Baby Boomers
Generations X and Y
Seniors
How Do They React And Transact?
Real Estate eBuyers

1.5 Predictive Modeling
Profile Your Customer
Profile Your Market
Determine Your Options.
 

Section II

Representing the eBuyer
2.1 Finding The New eBuyer

2.2 Anticipating Customer Needs
Who Is The e-Buyer and What Does He Expect?
How is He Different?
How Do You Conclude A Transaction With Someone You Might Not Meet?
How Is That Different from t-Buyers?

2.3 Customer Confidentiality

2.4 Using Technology To Target Customers
Tools
VoIP
e-Newsletters
Web site

2.5 Communication
The Importance of Communication
Customer-Centric Communication

2.6 Moving Non Internet Customers Online

2.7 Creating Value (Unbundling and Bundling Services)

Section III

Tips Trends and Examples
3.1 Real Life-Examples
Products and Services
Portals
Company Sites

3.2 Business Trends
Buyer Trends
Industry Trends
Technology Trends

3.3 Recommended Reading
Online News
Books
White Papers
Magazines

Back to course list